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Well researched and thought provoking • • • • • (bewertet mit 5 von 5 Punkten) Rezension bezieht sich auf: No Logo (Gebundene Ausgabe) This book is the perfect combination of observation and research well blended to yield a readable text. While I find myself less aggressively anti-brand, I think the author is very fair in her assessment of current brand ubiquidom. I found her thoughts on how marketers utilize white fetization of the black gangster life and a inner city desire for extreme upper class sports such as sailing especially interesting. This book is a must read for those interested in marketing and the current state of pop culture. Eine Rezension von Ein Kunde vom 2. März 2000 | ||||||||||||||||||||||
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