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Very Timely • • • • • (bewertet mit 4 von 5 Punkten) Alle meine Rezensionen ansehen Rezension bezieht sich auf: No Logo! No Space. No Choice. No Jobs (Taschenbuch) Whereas Greenpeace and Amnesty International have their roots in the 60's/70's generation, Klein describes the social-political phenomena of the 80's/90's generation. These "younsters" employ their creative strength in movements directed against multinational companies that try to sell out (and buy) humanity through brand names. Klein elaborates the tactics of these companies and the effects of hiring out labor to third world countries. She then describes the various initiatives and movements that have so far sprung up with more or less success and/or impact. Klein's issues are awareness of the phenomena and the need to gear up for more. She believes that what we see and experience today is only the tip of an iceberg. Having lived in North America for 25 years (returned 2 years ago), I can attest to Klein's descriptions and assumptions. Watch out Europe, you are not quite as deep in those murky waters of branding and being sold, but the time is not far off that you will be - unless the signs are heeded and action be taken, if only on the individual level. The book is a bit cumbersome with quite a few repetitions. That, however, should not be a deterrent considering that Klein's writing is a valuable resource for raising awareness of global commercial tactics. Eine Rezension von Ein Kunde vom 27. Januar 2002 | ||||||||||||||||||||||
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